The tone is personalistic and is parallel with the narrative style used by the author in her analysis. Furthermore, McDonough's choice of words is simplistic, primarily because she aims to give understanding to her audience the main arguments she presented. All throughout the article, there is a conscious effort to sensitively discuss the issue for the sake of its audience, which are primarily, women, and secondarily, parents of female children.

Contrasting McDonough's essay with that of the editorial in the San Francisco Chronicle entitled, "Beauty and the Barbie Doll," it is evident that the arguments presented are oversimplified. A reader may get the idea that what the editorial points out is the argument, "Barbie is the only factor that strongly influences female children's concept of beauty and sex." It does not take into account other factors that may influence children's attitudes and behavior, such as what McDonough centers on in...
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