Information Technologies

Information Management, Knowledge Management, and Organizations

It is common for manufacturers, system integrators and consultants to vary in their definition and approaches to implementing knowledge management systems. This is precisely what is happening with Frito Lay and Step Two. The intent of this essay is to assess how each defines knowledge management, including a comparison and contrast analysis of problems faced, solutions implemented and an assessment of how effective each is.

Defining Knowledge Management

The ability of systems and processes to integrate disparate, siloed sources of content, from sales data to manufacturing information, was primarily how Frito Lay defined knowledge management. The company could quickly equate the lack of knowledge management with lost sales. Included in their assessment was every potential knowledge management system or component, from large, complex and often partially integrated databases to the isolation of hard drives in key sales administrators' laptops and PCs. Experiencing...
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