The diverse culture and beauty coupled with this unique boat race fascinates a good number of foreign travelers and they are more likely to visit again or spread word about the place. All this results in a positive image boost for Kerala and there is a high chance for the number of travelers to increase multi-fold within the next decade.

Local development

The boat race event and the money that it brings to the local population has resulted in big regional developments. The boom in tourists has encouraged many private tourism companies to start tours and packages for domestic and foreign visitors. Also, the state Government has entered into a public-private agreement with many top companies in the tourism sector to open hotels, restaurants and restaurants. Many well-known hotel chains such as Taj, Oberoi, Le Meridien and Best Western have invested here. Also, many wealthy Non-resident Indians (NRI) living abroad...
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