These stereotypes are communicated to a higher number of people, and because it is the perceived correct manifestation of womanhood and manhood, people will just start embodying these characteristics in their lives. Thus, women who believe they are expected by society to act submissive and domesticated would behave the same way to be socially accepted. However, a woman who does not believe in these stereotypes might not be empowered to uphold her true feminine characteristics because her actions, behavior, and beliefs are negated by the highly influential popular/mass media.

Another concept relevant to the discussion of sexuality is heteronormativity, which characterizes heterosexuality as the "natural" gender identity (Weiss, 2001:132). Heteronormativity divides the gender identity spectrum into the 'normal' and 'not normal' sexual orientations: individuals who sexually prefer the opposite sex are considered normative, otherwise the individual does not have the normal sexual preference (not normal in terms of sexual orientation)....
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