MACHIAVELLI's THE PRINCE

Niccolo Machiavelli's The Prince is one of the most controversial yet enduring political manifestos regarding the differing types of military affairs, principalities, and qualities of a great leader. The Prince has been referenced by academics, directors of corporations, and politicians for centuries, as it provides general, historically proven advice for principalities and republics on how to govern and maintain relations with their most important resource and the essential core of their power, i.e., individual citizens.

This paper is an ethical analysis of The Prince using the tobacco companies as an example. In Part I, the most critical, repulsive, and useful points of Machiavelli's The Prince will be analyzed and discussed. Part II examines the Machiavellian techniques the tobacco companies have employed in their business and reviews the effectiveness of such techniques. In Part III, the stakeholders the tobacco companies chose to placate or satisfy are discussed as...
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