Ford Motor Company Campaign for 2002

The challenge for any manufacturer during this volatile U.S. economy is finding new markets and new customers. Even a company like Ford Motor Company, which has had a long history of producing quality automobiles for over one hundred years, cannot rest on its laurels of past successes. If the Ford Motor Company closes its doors tomorrow, the consumer market would not miss them because of the vast number of alternatives to fulfill the needs of automobile drivers; however, since Ford has had a long history, it's past successes can be incorporated into any promotional avenues the company pursues. Fortunately, the Ford Motor Company has had a history of aggressively spending money in advertising dollars and initializing interest in their products and service. In the latest numbers available published in Advertising Worldwide, Ford ranked fifth of advertisers worldwide in 1998, seventh in Regional Ad Spenders...
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