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Nike vs. Adidas Competitive Recommendations/Analysis

Dear Sirs:

Nike currently employs an incredibly effective marketing and advertising campaign that has resulted in the corporation maintaining the number 1 spot in sales for athletic wear nationally and globally. Part of Nike's success lies in its creative use of marketing tools such as the "Just Do It" campaign to attract new consumers. Consumers continue to come back for product year after year, because of exceptional service, quality control measures and product differentiation.

The report below details a market analysis for Nike compared to the number two competitor, Adidas. Among the findings discussed are the differing marketing and advertising strategies Nike has successfully used to beat out the competition. Part of Nike's success as mentioned above is due to the creativity utilized in marketing campaigns. Nike has also actively sought out celebrity endorsements and sponsorships, which has resulted in positive associations...
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