3. Statement Validation

a. From a theoretical standpoint, the value of the vision ad mission statements is that is unifies the entire company around a common direction and series of strategies. When used effectively, it can also galvanize an organization around a common set of values, making continual change management more effective and accomplishable over time (Price, Chahal, 2006). Additionally, the greater the alignment of mission, vision and strategic direction, the greater the level of willingness on the part of employees to change as their organizations require them to, they are collaborators in the change (Oakland, Tanner, 2007).

b. Vision, mission and strategy all drive change in the organization by setting a foundation of mutual understanding and insight into why change is necessary to begin with. The greater the change required within any organization the higher the level of trust needed to make all the changes necessary for growth permanent...
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