This will include the wholesale price in the dealer's channel, the customary markup used in the channel and the analysis of sales promotions that pass savings on to customers. Such price and marketing analysis allows a rational husbandry of resources in moving on in future marketing efforts. Further promotion is another key point that needs addressing on order to market our the marketing game more successfully.

This discussion will include the need for more product sales, which can be done even with a higher price since many of the competitors prices are actually higher. For this reason, other factors such as customer service complaints and defective merchandise that impede sales need to be studied, identified and dealt with.

Key learning experiences

The committee will examine the key learning experiences (good and bad that we have encountered over the time that we have marketed our marketing game. This discussion will included...
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