The company's promotional literature emphasizes the synergistic effects of this corporate structure: "IAG combines the two leading airlines in the UK and Spain, enabling them to enhance their presence in the aviation market while retaining their individual brands and current operations. The airlines' customers benefit from a larger combined network for both passengers and cargo and a greater ability to invest in new products and services through improved financial robustness" (About IAG, 2012, para. 2). These changes in the corporate structure are consistent with larger trends in the airline industry which has experienced increasing consolidation among major carriers notwithstanding some regulatory constraints, and are also congruent with IAG's stated mission to "play its full role in future industry consolidation both on a regional and global scale" (About IAG, 2012, para. 3).

2.

Market perception of IAG as a whole

Some recent media reports provide some useful insights concerning the standing...
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