The marketing plan strategies will use mass marketing for the marketing campaign. The mass marketing strategy is very advantageous because it will be tailored to reach the large number of potential buyers. Historically, most hospitals in the United States use mass marketing to reach potential buyers in their local areas. Despite the advantages of mass marketing, the strategy may make an organization to be susceptible to the competitors.

As part of the marketing strategy, Eastern Boston Health Center will use market niche strategy for marketing campaign. Market niche is a type of market positioning where an organization follows the market segments in a large market to promote the company specialized service. Market niche is a common approach for the marketing strategy in the healthcare delivery. Typically, the niche strategy is the best approach for the specialized healthcare delivery.

Tactic Plan

The four Ps will be used for the tactical plan....
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