Often, an expanded market means that a company will need to undertake a strong marketing strategy based upon thorough research in order to see how the expansion would affect another market. The problem is, not all companies wish to do so because not all are good or successful at this undertaking. Yet again, if a company wishes to stay competitive, make its profits year after year, and enjoy a general lengthy business life, it will have to embrace the risks and rewards of globalizing its enterprises.

Hotels, the stalwarts of globalizing tourism, will be among them first affected by increasing competition. Hotel staff, unlike in the past, must thus undertake learning various concepts through which it can face any circumstance. With expanding one's business, especially a hotel, comes an awareness towards the working habits of other countries. One must thus tailor rules and regulations to the people of that country....
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