Google Innovation

How Google's Innovative Technologies Have Changed the World

The Google founders deliberately designed and continually fuel a corporate culture that puts innovation at the center, acting as a highly effective catalyst for creating new products and services. One of the foundational elements of their culture is the Rule of 20%, which gives engineers the flexibility of spending up to 20% of their time on projects they are interested in transforming from concept to finished product (Laffey, 2007). Since instituting this program at the launch of the company, products and services generated from its successful use has delivered 56% of total revenues to Google on an annual basis (MIT Sloan Review, 2006). Google Docs, Gmail, personal search, Google+, Android operating systems, Goggles (visual search) and Latitude are all the result of the Rule of 20% Program (Manyika, 2009). Taken together, Google's technologies have made a major impact on the...
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