S. economy is down, Target profits are likely to go down in response.


The main strategic problem is low employee wages, which has altered public perceptions. The retail industry is very unstable and some of the competition Target faces ebbs and flows quickly. The main competitors Target faces are Wal-Mart, K-Mart and Sears. Most cities have other smaller stores and department stores, which all compete with Target for the same customers. Wal-Mart has more locations than Target, which makes Wal-Mart more accessible to customers. In addition, Wal-Mart has tapped into the foreign market places. This competitor is well-known for its low prices and discounted prices. The goods Wal-Mart offers is not of as high a quality as Target, but most of the consumers who patronize this store is looking for the money savings. The competitors Target faces are a constant threat to the profit margin of the organization.

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