The second activity that is given most priority is marketing. The company accepts that marketing is required to boost sales as well as increase brand recognition and maintain brand awareness Pham-Gia, 2009()

In terms of attention to details, Starbucks pays huge attention to detail to make sure no relevant details are left behind when making an important decision. In terms of innovation, the company has a high degree of innovation. This can be seen in the My Starbucks Ideas website which is used to collect feedback and innovative ideas from their customers which helps them achieve new innovations.

Starbucks has a high degree of stability and the company values its stability. The company always makes sure to keep healthy cash reserves for harder economic times. Starbucks as a company is highly aggressive in addressing issues concerning the company.

Conclusion

Starbucks falls in the category of the academy culture. This is...
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