In this way, the product questions are topical, current and focused upon the actual Kroger product line.

Before entering the focus group interview phase, the manager will write the questions and print them on customer response questionnaires passed out in the stores. The respondents who fill out the survey questionnaires in the store to prepare for the full focus group interviews will receive a Kroger gift certificate. The individuals that are interviewed in the recorded sessions will be paid for their time, with an individual interview requiring about an hour to complete. The key will be to develop open-ended questions about key products that are being introduced in the hypermarket store.

Data Analysis

The study will last anywhere from six months to one year, depending on the cash flow results from the store front. Those cash flow results will determine the formulation and reformulation of questions (to make sure that...
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