Corporate Social Responsibility: Bowen and Carroll
Howard R. Bowen was the founder of the concept of corporate social responsibility. In his book "Social Responsibility of the Businessman," Bowen argued that business was a major force that touched the lives of numerous individuals. Since business was inextricably and continuously involved in processes of judgment and decision-making, many of their proposals and assertions touched the lives of vast numbers of citizens. These included not only employees of the firm but also their families, acquaintances, and so forth. The larger the firm, therefore, the more corporate responsibility, accordingly the industry had in regards to the decisions that it formulated. As Bowen asked: "What responsibilities to society may businessmen reasonably be expected to assume?" (p. xi). And he responded:
"It refers to the obligations of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable...
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