Westward Hilton

The previous managers of the Westward Hilton modeled their belief statement after the credo of another hotel, the Ritz-Carlton. Unfortunately, that credo did not work well for the Westward Hilton, and was not a good fit. One company is not the same as another, even though they may provide the same basic services (Belch & Belch, 2006). The Ritz-Carlton has brand name recognition, for example, where the Westward Hilton did not have the popularity and reputation. Because of that, the Westward Hilton struggled to portray itself in the same way that the Ritz-Carlton portrays itself, and that portrayal fell flat. It was also believed by Green that the credo that was adopted by the Westward Hilton was unoriginal and that it lacked a sense of genuineness that would have been seen had the hotel come up with its own credo. Of course, at that time the hotel has...
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