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E-tailing is sometimes called electronic retailing devised to sell retail goods over the internet. Since 1995, etailing has been used in the internet discussion and is almost synonymous to e-business, e-mail and e-commerce, and transaction is mainly business-to-consumer (B2C). As early as 1997, major corporations have started using etailing as major methods of transacting business. The success of Amazon.com, Barnes and Noble's, and Dell Computer has been attributed to etailing. Besides increasing the choice of consumer products, etailing has become momentous global trend as well as becoming the most cost effective method of conducting business. Typically, etailing could be conducted through auction and etailing assists manufacturers to sell products directly to consumers. Despite the success of e-tailing over the years, the cost-effective method inherent in the e-tailing and its global outreach have made the business to be very competitive. To gain market advantages, and increase number of customer retention,...
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