psychology and on the subtopic of persuasion. This author has decided to pursue this topic because of the importance of understanding the subject of persuasion. It is used in everything from sales to simply convincing someone of your opinion. While the works of individuals like Robert B. Cialdini have been trailblazers in our historical memories, it is the opinion of this author that in many ways Dale Carnegie's How to Win Friends and Influence People is still one of the best. While not a clinical psychologist, Carnegie was self-taught in many ways in psychology and like Cialdini gathered his observations from years of on the job and on the spot observations that are attested to by the continued reliance upon his book and principles as taught worldwide by the Dale Carnegie Institute.

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Robert B. Cialdini and Influence: The Psychology of Persuasion

One of the most influential psychology text...
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