FedEx Corporation Complete Exercise

• What is FedEx's strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion?

FedEx relies on a product leadership approach for their success. The company commands four different market businesses, but has focused on keeping the businesses seamless and working together. According to their report, "We believe that sales and marketing activities, as well as the information systems that support the extensive automation of our package delivery services, are functions that are best coordinated across operating companies. Through the use of advanced information systems that connect the FedEx companies, we make it convenient for customers to use the full range of FedEx services. We believe that seamless information integration is critical to obtain business synergies from multiple operating units."

• What are FedEx's four main business segments?...
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