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The importance of creativity and innovation in the workplace is well documented, but the debate over nature vs. nurture continues with some authorities maintaining that people are born with attributes such as creativity and innovation while others argue that such attributes can be inculcated over time (Furnham & Heaven 1999). To determine the facts in these matters, this case study examines the relevant literature to gain some fresh insights concerning how creativity and innovation can be most effectively stimulated, support and sustained within a given organization. A summary of the research and important findings are presented in the case study's conclusion.

Companies of all types and sizes are currently attempting to gain a competitive edge through creativity and innovation. Creativity in the workplace is defined by Garrison, Harvey and Napier (2008) as being "the production of ideas, products, or procedures that are (a) novel or original; (b) appropriate for...
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