Culture

In this briefing new employee human resources, we will be considering cultural management issues in the tourist industry and how they impact upon our business. Our company, Beach Bum Ltd. is a travel consultancy Agency which was recently hired to provide a critical analysis on whether or not sustainable tours can attract American ecological tourists to travel to countries such as Tanzania and Namibia. We are a culturally eclectic group of advisors specialising in all aspects of tourism. Cultural sensitivity is not only our watchword, but our bottomline. Please do not feel overwhelmed by all of this information. Some of you may feel as though you are back in college. Rest assured, the difference between profit and bankruptcy in our business is the ability to sell in that person's culture. People like to feel important and an acknowledgement of their importance is not just being nice. It is also...
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