Blackberry

Reflecting on the SWOT analysis of Blackberry, we can see that the company has a strong market share in the smartphone industry because of its strengths. The product is trending socially among young people and business people, which makes the Blackberry a desirable brand within the industry. The fact that it is known as a tool of professionals is one of the main attractions of the Blackberry, because users perceive that it gives them a more professional look than other smartphones give. A study showed that 44% of female teens want a Blackberry and 37% of young people overall want a Blackberry.

Despite its strengths, the Blackberry also has some weaknesses. For example there was a technological glitch last year, the BBM crash, and that caused customer perceptions of the product to decline significantly. The brand is also perceived as lacking in innovation. Compared with the two other market...
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