Tim Horton's Sustainability Report, the major strengths are that it defines the company's internal structure for implementing CSR, and that it is highly detailed. The first component is important, because it puts the CSR initiatives in the context of the company's overall strategy. The report outlines the management structure of the company and the oversight structure as well. The report discusses the company's history and mission. It is important that CSR initiatives be evaluated in the context of these factors. Corporate social responsibility initiatives are more likely to be implemented effectively if they are aligned with the company's general mission and strategy. A good example of this would be Wal-Mart, which is already focused on efficiency as a cost-saving measure, making it easy to focus on reduced waste as an environmental initiative. Tim Horton's being a low cost provider, faces a similar issue. The company's mission in this case is...
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