Costco: A Case Analysis
Costco has long been a retailer of lower-priced goods. Now, the company is moving toward services like insurance, credit cards, phone plans, printing, and other options that could be accessed with a specific membership level. That level would cost users $100 per year, but testing of the options has been very positive in the majority of cases. Still, Costco has much to consider when it comes to whether they want to continue on the path of services and change what they normally offer that drastically. In order to determine whether they really want to move into more services, they will need to analyze both their situation and their market. Right now, they have good market share for what they offer, but they have no market share in the services market, since they are just considering moving into it. People are not familiar with the...
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