Hong Kong Ocean Park: Advertising and Promotion Plan

I brand manager a renown consumer product marketing company responsible Hong Kong Macau markets.

Ocean Park has been a well-known brand in Hong Kong since 1977 Ocean Park Hong Kong, 2008.

This advertising promotion plan is for the Hong Kong Ocean Park which has three in-park themed hotels. These hotels are named Ocean Hotel, Fisherman's Wharft Hotel and Spa Hotel Frew, 2005.

Each hotel has its own unique blend of features which make it distinct and present a tremendous opportunity for marketing and particularly advertising. The hotels are set for launch in the last quarter of 2011 in Hong Kong. The total budget is HK$2million which covers all promotional activities for the month of December 2011. This will be used for digital media advertising and billboards. These have been analyzed to be the most cost-effective media for advertising. Hong Kong and Mainland...
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