Pricing Strategy and Channel Distribution

Pricing Strategy .

Pricing Tactics

Legal and Ethical Issues Related to the Pricing Tactics .…

Marketing Distribution Channel Analysis

Distribution Strategy Fitting Marketing Objectives & #8230

In this case, Atlantic Computers has a plethora of various pricing strategies available to use for its interesting new server. The server has a unique software component which if it is installed with the server as a package then the server becomes extremely more productive in processing certain computing tasks. In fact, for some users the software used in conjunction with the server can perform as well as four servers from a competing vendor. This position represents the source of the pricing dilemma. The company can used a traditional cost-plus pricing structure or they could focus on value pricing. It is recommended that server and software price be set roughly at a level that would be slightly less than...
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