Easters

Identification of Issues

The Springfield Nor'Easters are a new minor league baseball team in Springfield, MA. They are 1 1/2 years away from opening night and are trying to finalize their business model and pricing structure. There are a number of factors that the team will need to take into account with respect to setting its ticket prices. The team must consider whether or not it wants to emphasize season ticket sales, or individual ticket sales. The size of the local market and how much of that market the team can capture should also need to be taken into consideration. Competition is another factor for the team to consider. In addition, the split between gate revenues and concession revenues is another factor. The solution will be the one that delivers the highest total revenue, not the highest gate revenue. The more the team charges at the gate, the fewer...
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