R&D

The scientist is mistaken in this regard. Protocol, from a business standpoint is appropriate considering the rapid expansion of technology and product features. First, new products management have a better grasp on the needs of the customer. Through personal interviews, surveys, and other information gathering methods, a new products manager can better ascertain customer driven solutions. In contrast, R&D may falter as they may be out of touch with the voice of the customer in regards to product specifications. For example, R&D may design a premium product, with multiple features, but it may not be adequate for the particular target markets usage needs. By ascertaining the voice of the customer, product manger can act swiftly and efficiently to develop better products to suit proper specifications.

Great efficiency towards product development is extremely helpful in the rapidly changing environment of today. The nature of the business cycle is that some...
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