BRAND STRATEGY a soft drink manufacturer creating a brand an energy drink. Write a report benefits developing a brand strategy. Focusing communication theory itt a critical analysis branding concepts processes communication strategies successfully brand drink.

Brand Strategy Benefits

The process of globalization has significantly intensified competition in most business fields. This situation determines companies to increase their efforts and investments in creating competitive advantage. Some of them focus on developing high quality products and services, while others prefer to use opportunities determined by cost efficiency. In addition to this, companies understand the necessity of developing a marketing strategy oriented towards reaching the objectives that the company has the resources of reaching.

Some of these companies also focus on developing brand strategy. This is because specialists in the field consider that companies' brands are important tools that can be used in order to improve customer loyalty. Therefore, it is important to...
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