2012: 1/2/2012, beginning Time Warp 3. You completed analysis revised strategy years a breather. Just time, enter predetermined decisions year collect data future analysis.

The time wrap experience comes to an end and makes way to resume the normal activities. Still, before doing so, it is necessary to review the decisions made in each of the two scenarios, and draw the adjacent lessons. The table below was created to offer a more integrated look at the two scenarios, with the two sets of decisions and the two sets of results. The lines following the table explain the differences and use the CPV analysis to shed more light.

Scenario

Scenario

Decisions

Decisions

Decrease in R&D allocations from 33% to 20%, coupled with price stagnation

Stagnation of the market; the product enters the decline phase

X5 -- R&D costs capped at 20 per cent and prices slightly decreased to attract more customers...
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