Service Marketing

Service encounter analysis CVS Pharmacy

Service encounter analysis-1 CVS Pharmacy

Service encounter analysis-2

Service encounter analysis-3

Service encounter analysis-4

Service encounter analysis-5

Service journal entryform-1

Appendix A Encounter 1 CVS Pharmacy

Service journal entry form-2

Service journal entry form-3

Service journal entry form-4

Service journal entry form-5

Service marketing relates to a customer's behaviors in relation to a market strategy. Over the past few months the opportunity to observe several encounters with different vendors has resulted in exploration of marketing concepts and theories learned in the classroom. The integration between course learning and practical application from not another's perspective but the intrinsic view of each student is unique. Following are the results of this exercise in five encounters as a consumer in the market place.

The first an encounter at CVS Pharmacy involves the 7 Ps relating to Price, Product, Place, and Promotion. When a business is very...
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