Business Information System

Air Asia: Business Information System

The airline industry throughout the world now has become a competitive business especially with the never-ending increase in aircraft fuel. Different airline companies are finding different ways of attracting customers via several marketing initiatives. In Malaysia, AirAsia, founded in the mid-1990s, offered no frills budget fares with the marketing theme "Every One Can Fly. (AirAsia 2011)" This Malaysian airline company has captured the market not only locally but also in the Asian region. The success the company has made was made possible not only through the low fares and excellent service but through the acquisition of additional aircrafts. Further, AirAsia has currently adopted information technologies strategically to integrate the operations and coordinate all the business and management functions (Wong Pui Man 2009). Amongst the business information systems implementation AirAsia engaged in, the company capitalized on developments in Transaction Processing System, Decision Support...
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