Eleven (7-11, or 7-Eleven) is part of an international chain of convenience stores owned and operated by Seven & I Holdings of Japan. The company operates largely as a franchise, and is the global leader in franchising and licensing convenience stores, with almost 40,000 outlets -- surpassing McDonalds. The U.S. subsidiary is headquartered in Dallas, Texas. 7-Eleven operates stores in 16 countries, the largest markets being Japan, the United States, Canada, the Philippines, Hong Kong, Taiwan, Malaysia and Thailand. The estimated total earnings in 2009 were $16.9 billion, with over 45,000 total employees (7-Eleven World's, 2007). The world over, 7-Eleven is famous for the Big Gulp fountain drink, branded in a cup and an entire 32 U.S. fl oz. (.95 liter). Now they have Super Big Gulp (44 oz.); the Double Gulp (64 oz.), and the Team Gulp (128 oz.) that, while causing some consternation to nutritionists, have made the...
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