Automotive Company: China

The automotive industry in China has seen significant growth over the last decades. The country's economic growth has increased the potential for the industry in t his market, since there is an increase in demand for passenger vehicles by general citizens. This has made the market favorable for new entrants, and for existing market participants to grow and prosper (Holweg, Luo, and Oliver, 2005).

The automotive company in question then also operates in China, and is known as Chong Hu Motors. It generally provides non-commercial passenger vehicles to average citizens. The pricing is therefore also average to cater to the affordability of the market. Generally, representatives of the most popular models are offered, with the latest models being on display. The company also has a used vehicles department for citizens who are concerned with affordability. Vehicles that are not on display can be ordered. There is also...
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