Transportation Mode Choice i

Transportation Mode Choice

Transportation Mode Choice in the Internet Classroom

Stella Rose Foster

RES/722

Dr. Lee Gremillion

Researchers have often attempted to quantify transportation mode choice for different characteristics like age, urban density or gender. We were interested in the characteristics a specific population of Internet-education consumers would display, since that specific population seems as yet not to have been described in the literature. We reviewed other studies, composed and tested various possible questions on qualitative and quantitative polling instruments, deployed an ex-post, pre-experimental study and tabulated results. While the sample size was too small to derive inference to the wider population or universe, the survey was successful in indicating where a more controlled, random sampling might probe for potential hypotheses about correlations between demographic characteristics and transportation mode choice.

Literature review

Our research was modeled on Gatersleben and Uzzell (2007), an "exploratory" study based on...
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