Convenience Store

ASSESSMENT OF Business IDEA

COMMUNICATION NEEDS FOR A CHANGING COMPANY

A niche' in the growing market for late night convenience store options has changed the paradigm to which the late night convenience consumer will shop. The business of change to which investment dollars are sought is for the launching of 24/7 Convenience, which is, the convenience store for the 21st century of tomorrow. The identification of this niche' market truly steered the development of this proposal. We feel this to be a market that should not be ignored.

As a result of the assessment of the target market, the decision to launch the convenience store in a subnational rollout was examined and deemed to be profitable. The underlying assumption that renders this model to be profitable is the growing market in convenience items that are heart healthy. The growing demand for heart healthy products will be reflective in...
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