Car Commercial Compare/Contrast

Comparing and Contrasting Two Car Commercials

The 2011 commercial for the Dodge Charger integrates the release of Universal Pictures' Fast Five and a parody of high-brow art-house entertainment, appealing to fans of action/adventure, comedy, and car chases ("Car chases make movies better"). Meanwhile, the Chrysler 200 commercial that debuted during the 2011 Super Bowl incorporates images of Detroit and Eminem's Academy-Award winning track "Lose Yourself." This paper will compare and contrast both car commercials and show how each uses varying approaches to reach a specific demographic.

Both commercials rely heavily on the bandwagon propaganda technique. Dodge (employing the card stacking technique as well) throws in with one of the biggest movies of the year (part of the Fast and Furious franchise, Fast Five has a very large fan base that shows no signs of dwindling). The bandwagon technique here (with the catchphrase essentially asserting that everyone who...
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