Merger

From the perspective of the firm, Pfizer and Wyeth can combine their diverse strengths and capabilities, and merge their talents and skills thus enabling them to become more profitable and lucrative. Doing so, they will be able to reach more clients, solidify their already existent client base, and, possibly, expand into other areas whilst establishing themselves in other states and/or in other parts of the globe.

More specifically, advantages to the firm include the fact that:

Quality staff, or additional skills, non-existent in one's own firm, can be acquired

That additional knowledge of the industry or sector can be gained;

That the business intelligence of other firm (or each particular company) can add to current experiences and knowledge;

That there is enhanced access to asses for new products and business development;

That the larger company can now gain a wider customer base, therefore increasing market share;

That there is...
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