India's Outsourcing Firms

Select the appropriate answer from the list and briefly discuss your reasons

The strategy behind attempts by Indian software and outsourcing companies to enter the Japanese market could be termed (c) global integration.

The Indian software and outsourcing companies have worked to enter not only the Japanese economic and business market, but to do so with a level of cultural integration in mind. This is a highly important component of global expansion in business (Wager, 2009). Indeed, the business person must be able to communicate at a certain cultural level in order to make a success of the business (Nelson, 2011). This is something that Indian companies have been highly aware of, providing cultural training for their employees. It is only with a high level of cultural sensitivity that foreign companies can successfully enter a new global market. This is particularly true in the case of Japan,...
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