Pixar

Not All Fun and Games

Pixar creates some of the most recognizable products of any company: Its animated films all display a distinctive style marked by a certain combination of realistic movement and an almost Impressionist use of color and form. The mingling of the realistic and the cartoonish, of the vulgar with touches of high art, the tongue-in-cheek commercial with traditional narrative tropes has given the studio a series of hits that have managed to be commercial successes while at the same time avoiding the air of commercialization that hounds their closest rival, Disney.

Even though Pixar's films too are accompanied by a very wide range of merchandise, the studio's films stand on their own more than do most of those of other studios. This paper examines the organizational culture of Pixar that has allowed it to achieve commercial success as well as to create a distinct style...
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