Mineral Water

Deerside is a mineral water firm that is marketing a premium mineral water from the Republic of Georgia that has minerals known to contribute to colon and intestinal health. The high cost of bringing this water from Georgia to the United States, combined with its curative properties, necessitates a premium position in the market, so that that the high cost of shipping the water can be recouped in the market. There is a unique challenge in marketing this water in that FDA approval is required for any food or beverage product that is deemed to be a dietary supplement. Thus, if Deerside wishes to make claims with regards to the health benefits of the water, it must apply for FDA approval as a supplement. The company can market the water without this approval, but must tread carefully with the wording of its promotions.

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