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Cross cultural management in international companies in Russia

Understanding cross-cultural management

As the forces of globalization spread out and lead to the creation of culturally diverse workforces, the business community is confronted with the need to develop and implement strategies of cross cultural management. Cross cultural management is generically understood as an administrative act which seeks to efficiently lead the culturally different staff members. However, to gain a more comprehensive understanding of the concept, the following definitions were retrieved from the specialized literature:

Cross-cultural management is "an inclusive approach to leadership that seeks to build bridges across cultures" (Shonhiwa, 2008).

Cross-cultural management is "a form of management which, recognizing the existence of local cultures, attempts to integrate the values upon which these cultures rest in different organizational functions and, at the same time,...
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