Cup

This past autumn FIFA, soccer's world-governing body, announced that the 2022 World Cup would be held in the Persian Gulf oil state of Qatar. The United States had bid on this event and many believed the country had a good chance of winning (Leonard, 2010). The U.S. last held the World Cup in 1994. The success of that event, in which 3.58 million tickets were sold, spawned the return of a major soccer league to the U.S. And has renewed -- albeit slowly -- interest in the sport in the world's largest consumer market. The Qatar decision left U.S. Soccer, which came in second in the voting, disappointed and searching for a new strategy to build interest in the beautiful game in the domestic market. In addition to building the game in the U.S., the return of the World Cup to American soil would bring with it a host...
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