(Rutten 2007)

The biggest weakness that Ashley.MedX.com is facing is the resistance to new technology within the industry. In this case, the company will more than likely have wrestle with, the inability of many health care providers and doctors to embrace the use of this new technology. Where, they are reluctant to utilize these kinds of solutions, for out of fear of reducing the overall quality of services being provided. Evidence of this can be seen with information compiled by National Institute of Health. They determined that the majority of patients would like to see the use of it technology as a part of their total health care solution. Yet, the industry is hesitant about these changes as there are: larger upfront costs, learning curves and there is the possibility of increased security issues. This is important, because it shows the biggest challenge that Ashley.MedX.com will more than likely have...
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