Smartphone marketing, ACME

Smartphone Marketing Plan

Marketing Proposal: Smartphone

Palm Computing, Inc., released the Palm Pilot 1000 and 5000 in March 1996, in a technological climate that had weathered much disillusionment with handheld computing, owing largely to the unfortunate blunders in marketing the overhyped Newton Message Pad. The Palm Pilot, soon to have the word "Pilot" dropped from its name due to legal infringement on the Pilot Pen company's trademark, had a different approach to handwriting recognition than the Message Pad. It required that the user learn a glyphic alphabet that would allow the handwriting recognition software to use constraints as an aid to letter recognition. Thus, less processing power and software code would need to be dedicated to this task. This power came standard with the Palm's onboard operating system, the Palm operating system (OS).

The Early Days

The philosophy behind the Palm OS was also different than those...
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