PEST analysis and comparison of Australia vs. Singapore:

Opportunities in advertising

Although much of the world suffered severe economic setbacks during the recent global recession, two of the hardiest economies have proven to be that of Singapore's and Australia's. Australia has a projected budget surplus for 2012?2013 and the unemployment rate is expected to fall to 4.75% in late 2011?2012, "around levels consistent with full employment" (Australia, 2010, U.S. State Department). Singapore's economy grew 17.9 per cent in the first half of 2010, even while the United States' was struggling (Ramesh 2010).

Because of their resilience and prosperity, both nations are highly attractive to foreign investors, given their relative wealth, expanding population, and location. However, an advertising firm considering exploring either marketplace must keep other considerations in mind when evaluating opportunities, including the social climate of these nations, the government's attitude towards freedom of speech, and the cultural values expressed...
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