Springfield Nor'Easters

Identification of Strategic Issues

Larry Buckingham needs to make some determinations about the pricing strategy for the Nor'Easters. The team needs to sort out its pricing strategy in the coming weeks. At present, there are a few different approaches that can be used with respect to ticket prices. The chosen approach should maximize profit, but there are competing views on how to maximize profit. Some feel that the ticket price should be low so as to increase attendance, and then make money on food, souvenirs and peripherals. Others feel that the bulk of the revenues should come from ticket prices. Complicating the issue is the fact that the main competitor for season ticket sales, the minor league hockey team, is going to have a season ticket drive that could potentially reduce the number of season tickets that the Nor'Easters can sell. The degree to which competition will be...
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