Rogers Chocolates

Rogers' Chocolates is a company that has a rich history and is Canada's top chocolate maker. Rogers' chocolates begun by Charles "Candy" Rogers in 1885 at Victoria, B.C. has now evolved to be a company that today competes with multinationals like Nestle which shows its growth and expansion. During the time of the founder Rogers the company's store stood at the heritage storefront on Government Street in Victoria. Now there are seven retail outlets and more than a hundred whole sale outlets with a multinational presence shipping to fifty countries and the factory has grown from the Vancouver street beginning to span twenty thousand sq feet unit.

Rogers have had a lot of competitive advantages in the years and with the changes in the market.

Rogers' primary sources of competitive advantage:

Strengths of the entire industry basically revolve around the demand for artistic creation of chocolates which is...
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